Regarding a possible limitation with your County Plus data pack, it is my understanding that a trade flow model to create a MRIO study cannot be generated using a market study area composed of zip codes but can be created using county level data. Why? What we would like to do is, using zip codes, create a contiguous study area to evaluate the economic impact of two identical businesses (two scenarios) at different locations (zip codes) but within the same county. We would like to show at the zip code level the incremental difference in the economic impact with respect to the two locations. Is this possible? Best regards, Dan Eber - CCA
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